AEO vs SEO: core differences & how to win visibility in both
Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
The LLM positioning lag: What it is and how to avoid it
See why LLMs get your brand positioning wrong and how to fix it.
What is llms.txt & should you use it?
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
How to make the most of your 7-day Semrush free trial
Here are 6 ways to use Semrush during your free trial to improve your search + AI visibility.
9 best AI search engines in 2026 [tested & reviewed]
We reviewed the best AI search engines so you can choose the right one for your needs.
AI chatbots talked 57.5% of AI users out of buying
We surveyed 2,338 US consumers: 65% of AI users have replaced some product-related Google searches with chatbots, and 4 in 10 dislike chatbot ads.
Create an AI Brand Visibility Report [+ Template]
Pair AI share of voice, citations, and sentiment with GA4 conversions in one report leadership can act on. Free template and Semrush steps included.
How to prepare your site for AI agents
AI agents browse, compare, and recommend on behalf of users. Learn how to make your site crawlable, readable, trustworthy, and easy to cite in AI-driven decision workflows.
Where does AI get its information? And how to get cited
AI gets information from channels like training data, live online information, and licensing partnerships.
How to use AI tools for competitor analysis in 2026
ChatGPT alone won‘t cut it. See how to use AI tools for competitor analysis the right way, with Semrush MCP and a step-by-step workflow.