Google AI Overviews now appear for most major brands
Google AI Overviews now appear for more than 80% of the branded queries DemandSphere tracks, up from 26% on Sept. 1. Google hasn‘t explained why.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Google releases September 2026 spam update
Google’s September 2026 spam update may take up to two weeks to roll out, making ranking drops harder to diagnose.
Google's AI contribution pilot pays publishers
Google‘s AI contribution pilot pays invited publishers through Search Console. Citations and links in AI answers don‘t qualify for payment.
Cloudflare's AI training block now spares Googlebot
Cloudflare‘s Disallow AI Training setting blocks AI training crawlers but not Googlebot. Bing won‘t honor it until early 2027.
GPT-5 Rolls Out: What the New Model Means for Marketers
OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.
Google AI Mode Could Reshape Search: What SEOs Should Know
Google’s AI Mode is changing search with overtaken SERPs and limited tracking. Learn how it impacts SEO.
December 2024 Google Core Update
Just one week after the November 2024 Core Update finished rolling out Google announced the… December 2024 Core Update!
November 2024 Google Core Update
On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.
Exploring URL Volatility in Google's AI Overviews
Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.
Understanding Google’s August 2024 Update
On August 15th, Google announced it was launching a Core Update for August 2024. While Google originally said it would take a month to complete, the update’s roll-out ended on September 3rd, lasting for a total of 20 days.